ART DIRECTION
Through supervision and a unified vision of artistic production the overall art direction and visual appearance should communicate visually, stimulate moods, contrast features, and psychologically appeal to a specific target audience.
Nasty Pig | ”UNDER THE HOOD” CAMPAIGN
Art Direction: Jovan Hernandez
—
Fall Winter 2017 Campaign story concepts, shoot locations, model selections, and treatment for D2C & B2B eCommerce brand. Website, digital marketing, catalog imagery, social media, handpainted store mural, and lookbook.
NASTY PIG BODY SHOP LOGO
Art direction, and campaign-style guides are carried throughout the season across all marketing channels.
EMAIL MARKETING
HAND-PAINTED IN-STORE MURAL
LOOKBOOK
NASTY PIG | OTHER CAMPAIGNS.
Other selected hero images from other campaigns spanning from 2016 - 2023.
